We all know how frustrating passwords can be—remembering them, recovering them, not to mention meeting complex requirements.

Marketers are looking to find new ways to deliver seamless customer experiences and modernize convenience, identity, and security. Today, it starts with the login box, the doorway into a brand’s digital user experience.

By making the login box a more frictionless user experience, marketers can streamline the path to engagement. Ultimately, this will increase convenience and brand loyalty over time while keeping customers’ personal data safe.

Watch this Tech-Talk Webinar, presented by Okta. Our guest explored how marketing and digital teams can use customer identity to improve acquisition, retention, and increase revenues. You’ll learn:

  • Why 37% of brands are actively evaluating or testing eliminating passwords, and 57% say they’ve seen an improved user experience
  • The latest in effective customer identity strategies, including social logins, progressive profiling, and more
  • How to achieve personalization without cookies


Kerry Ok

Senior Vice President and Chief of Staff, Customer Identity, Okta

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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