The hype of the metaverse, Web3, and internet of things fell short. But 2023 will bring a host of new technologies that will provide real value and practical use cases for brand marketers.

In this Meet the Analyst Webinar, our principal analyst Yory Wurmser walked through what’s next in the tech space and innovations you should consider tapping into for your upcoming marketing and advertising campaigns.

You’ll learn how:

  • Commerce and payments will become even more seamless now that smart TVs, connected homes, and cars have gained wider consumer appeal
  • Generative AI will create better content at scale by freeing up time for creatives
  • Clean rooms will grow in popularity as transferring data between them gets easier, allowing smaller brands and publishers to take advantage
  • Games will provide an alternative media to launch brand campaigns as personal data becomes harder to use

After his presentation, Yory will be joined by Lourenço Mello, product marketing, solutions at Snowflake. Don’t miss it.

Speakers

Yory Wurmser

Principal Analyst, Insider Intelligence

Lourenço Mello

Product Marketing, Solutions, Snowflake
Moderator

Jessica Lis

Analyst, Insider Intelligence

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