Smartphones in 2023 will play an even bigger role in connecting devices and customer experiences. But mobile marketers and advertisers need new strategies to succeed in a world with increasingly constrained access to customer data.

In this Meet the Analyst Webinar, our principal analyst Yory Wurmser walked through exciting trends emerging for mobile.

You’ll learn how:

  • Measurement innovations will take off, though advertisers will need to readjust their models for less deterministic data
  • Mobile is accelerating to become the “remote control” of the home, connecting smart home devices (e.g., TV, fridge, speakers) and expanding insights into consumers’ lifestyles
  • Augmented reality experiences, anchored to exact locations or points of interest, will grow thanks to the popularity of QR codes
  • The race is on for mobile network providers to be the first to offer satellite connectivity to its customers through space-based networks

After his presentation, Yory was joined by Jess Zhu, head of advertising products and development at T-Mobile Advertising Solutions.


Yory Wurmser

Principal Analyst, Insider Intelligence

Jess Zhu

Head of Advertising Products and Development, T-Mobile Advertising Solutions

Evelyn Mitchell

Analyst, Insider Intelligence

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