Smartphones in 2023 will play an even bigger role in connecting devices and customer experiences. But mobile marketers and advertisers need new strategies to succeed in a world with increasingly constrained access to customer data.
In this Meet the Analyst Webinar, our principal analyst Yory Wurmser walked through exciting trends emerging for mobile.
You’ll learn how:
- Measurement innovations will take off, though advertisers will need to readjust their models for less deterministic data
- Mobile is accelerating to become the “remote control” of the home, connecting smart home devices (e.g., TV, fridge, speakers) and expanding insights into consumers’ lifestyles
- Augmented reality experiences, anchored to exact locations or points of interest, will grow thanks to the popularity of QR codes
- The race is on for mobile network providers to be the first to offer satellite connectivity to its customers through space-based networks
After his presentation, Yory was joined by Jess Zhu, head of advertising products and development at T-Mobile Advertising Solutions.