Beginning on January 1, new US state privacy laws will give consumers new rights, including the ability to opt out of targeted advertising, data sharing, and profiling.
Nearly 7 out of 10 consumers indicate that they would stop buying from companies who use their data without permission, according to Adobe research. While consumer trust is already declining, combating this problem is even more important for marketers heading into 2023.
As consumers become more aware of their rights, marketers need to understand the impact privacy regulations will have on their operations. During this live Tech-Talk Webinar, our guest from OneTrust shared how marketers can mitigate privacy risk across marketing campaigns and turn consumer trust into a competitive advantage.
Watch to learn how to:
- Optimize your website and martech stack in compliance with new state regulations
- Automate consumer rights requests, such as the right to know or the right to be forgotten
- Build trust with customers, reduce deletion requests, and save time through a preference-based approach
Presenter
Arshdeep Sood
Senior Solutions Engineer, OneTrust
Moderator
