Trust-Led Marketing
Trust is the currency of a modern customer experience. As marketing evolves from shifts in customer behavior and technologies, CMOs, chief data officers, and customer-driven executives should be equipped to conduct trust-led marketing transformations.
During this Tech-Talk Webinar, our guests from PwC and Adobe discussed how organizations can optimize, scale, and transform customer journeys and personalization experiences.
Join us and learn how to:
- Adopt a use-case-centric strategy to hit your 2023 marketing goals
- Create a unified view of each customer to provide a seamless experience every time, regardless of the channel
- Apply these lessons to other marketing areas, such as content management, marketing operations, and more
Moderator
Brian Morris
Partner, Marketing Transformation, PwC
Speakers
Caitlin Winkworth
Director, Marketing Transformation, PwC
David Hotchner
Senior Business Development Manager, Adobe
Host
