Trust is the currency of a modern customer experience. As marketing evolves from shifts in customer behavior and technologies, CMOs, chief data officers, and customer-driven executives should be equipped to conduct trust-led marketing transformations.
During this Tech-Talk Webinar, our guests from PwC and Adobe discussed how organizations can optimize, scale, and transform customer journeys and personalization experiences.
Join us and learn how to:
- Adopt a use-case-centric strategy to hit your 2023 marketing goals
- Create a unified view of each customer to provide a seamless experience every time, regardless of the channel
- Apply these lessons to other marketing areas, such as content management, marketing operations, and more