Marketers face a challenging 2023 as third-party cookie deprecation becomes real and US privacy legislations evolve and go into effect. But those who look at these as opportunities—and not as threats—will succeed.

Watch this Tech-Talk Webinar, presented by OneTrust. Our guest explored how the retail, healthcare, and financial services industries are delivering privacy-first experiences, and how marketers can:

  • Apply takeaways from the General Data Protection Regulation era to prepare for upcoming US policy changes
  • Lean into consented data to connect with customers, cultivate loyalty, and increase marketable database use
  • Elevate personalization, segmentation, and campaign performance with consent and preference management


Alex Cash

Director, Strategy, OneTrust

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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