Marketers face a challenging 2023 as third-party cookie deprecation becomes real and US privacy legislations evolve and go into effect. But those who look at these as opportunities—and not as threats—will succeed.
Watch this Tech-Talk Webinar, presented by OneTrust. Our guest explored how the retail, healthcare, and financial services industries are delivering privacy-first experiences, and how marketers can:
- Apply takeaways from the General Data Protection Regulation era to prepare for upcoming US policy changes
- Lean into consented data to connect with customers, cultivate loyalty, and increase marketable database use
- Elevate personalization, segmentation, and campaign performance with consent and preference management