Major shifts in B2B buying behavior have many teams asking, who is the B2B buyer of 2023?

In this Meet the Analyst Webinar, our principal analyst Kelsey Voss answered this question and revealed the top B2B marketing trends for the new year. She also shared timely and important consumer-oriented tactics to better engage new and loyal buyers and increase sales.

After her presentation, Kelsey was joined by Neha Shah, senior director, product marketing at Salesforce.


Kelsey Voss

Principal Analyst, Insider Intelligence

Neha Shah

Senior Director, Product Marketing, Salesforce

Jeremy Goldman

Director, Marketing and Commerce Briefings, Insider Intelligence

Watch Now