Consumers today, with a seemingly infinite menu of content outlets, demand more relevant and personalized engagements with publishers’ content and the advertising surrounding it. But delivering custom experiences is increasingly challenging for publishers to execute on their owned and operated properties: Data deprecation, a complex privacy landscape, fragmented consumer habits, and competition from walled gardens make it difficult for publishers to attract users and advertisers alike.
With a sound first-party data organization and trusted third-party data partners, publishers can combat these forces and increase margin and revenue with improved media performance. By building from a strong foundation in identity, publishers can connect consumers to existing records in their databases to serve more relevant interactions on their digital properties.
Publishers can construct a complete view of their consumers and deliver tailored content, custom experiences, and addressable advertising to increase the value of their inventory. With a deeper understanding and analysis of their own audience composition, publishers can improve their yield and fulfill more advertiser requests while monetizing better inventory targeting known and unknown visitors.
Watch this Tech-Talk Webinar with Neustar, a TransUnion company, to learn how to:
- Personalize advertising and experiences to increase consumer engagement and retention with your content
- Leverage a deeper understanding of your traffic for internal analysis and audience creation strategies
- Drive more advertiser demand for addressable impressions across all your owned and operated properties