Retail Marketing: What’s Pushing Consumers Through the Doors This Holiday Season

Some retail brands are better positioned than others this holiday season. When it comes to brick-and-mortar shopping, understanding where foot traffic is coming from and how to measure performance can be the difference between a strong holiday season or a disappointing one.

According to eMarketer’s new forecast, we expect in-store holiday sales to grow 5.9% this year. Find out where opportunities are rising, how in-store shopping habits are shifting, and what Placer.ai’s location data says about the most significant marketing trends to come.

• Which brands and specific retail segments—from off-price retailers to luxury department stores—are positioned for success, and why
• How to pinpoint changing consumer behavior patterns in real time and pivot
• Holiday predictions, and tips to get ahead of 2023 marketing challenges

Marissa Coslov

Vice President, Business Development, Insider Intelligence

*Speakers subject to change