The majority of the US population is spending more time on streaming TV every day, and advertiser spending is following this trend.
By the end of 2022, advertisers will have spent $21 billion dollars on connected TV (CTV), compared with nearly $68 billion on traditional TV. In 2025, we expect that gap to close further by another $23 billion.
In this Meet the Analyst Webinar, our senior analyst Ross Benes served up the latest CTV viewership trends. He detailed where your industry peers are investing their streaming ad dollars—including our first Netflix ad forecast—so that your organization can stay on pace with the trends.
Watch this discussion, along with our special guest Richard Girges, vice president, engineering at MNTN.