The pressure is on for marketers to justify every campaign outcome, whether it was successful or not. According to McKinsey & Company research, 80% of CEOs are looking to marketing to drive business growth.
A new era of performance marketing is upon us. Simply relabeling channels as “performance” is not enough to stay in the game. Marketers are being required to fundamentally rethink their approach to the discipline.
Watch Skai’s CMO Margo Kahnrose to learn how to:
- Reassess media for effective targeting and measurement in a post-cookie world
- Reorganize silos to operationalize a customer-obsessed advertising strategy
- Redefine key performance indicators from impression to impact, and find out how performance metrics must evolve
- Rethink inputs so every marketer can fulfill their potential