Why do brands score their customer experiences (CX) so much higher than their actual customers? Merkle surveyed more than 600 marketing and technology decision-makers at major companies in the US and the UK to find out.

Join us for a Tech-Talk Webinar, “The Results Are In: Data Strategies That Drive Personalization at Scale,” presented by Merkle. You’ll get key insights from Merkle’s CX survey and hear from executives at Merkle and Citizens Bank on how they address the customer experience.

You will also learn how to:

  • Identify common roadblocks in data practices and platforms
  • Set a strong foundation for your personalization programs
  • Focus on audience variations by channel to jump-start engagement


Bryce Buckley

Senior Vice President, Citizens Bank

Peter Rogers

Senior Vice President, Capability Lead,
Technology Consulting, Merkle

Courtney Trudeau

Vice President, Technology Consulting, Merkle

Marissa Coslov

Vice President, Business Development, Insider Intelligence

*Speakers subject to change

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