Why do brands score their customer experiences (CX) so much higher than their actual customers? Merkle surveyed more than 600 marketing and technology decision-makers at major companies in the US and the UK to find out.
Join us for a Tech-Talk Webinar, “The Results Are In: Data Strategies That Drive Personalization at Scale,” presented by Merkle. You’ll get key insights from Merkle’s CX survey and hear from executives at Merkle and Citizens Bank on how they address the customer experience.
You will also learn how to:
- Identify common roadblocks in data practices and platforms
- Set a strong foundation for your personalization programs
- Focus on audience variations by channel to jump-start engagement
Presenters
Bryce Buckley
Senior Vice President, Citizens Bank
Peter Rogers
Senior Vice President, Capability Lead,
Technology Consulting, Merkle
Courtney Trudeau
Vice President, Technology Consulting, Merkle
Moderator
