The world of retail is ever-evolving, causing brands and advertisers to continually revisit their strategies and explore new tactics for success. But in the wake of COVID-19, a potential recession, ongoing supply chain challenges, and dramatic shifts in consumer behavior, navigating the new retail landscape has never been more unpredictable.
Consumer packaged goods (CPG) and retail advertisers find themselves at the forefront of significant shifts in market dynamics, requiring them to make and anticipate necessary marketing adaptations.
What are some potential solutions to the challenges they face, and what will it take to succeed?
Watch this Tech-Talk Webinar with InMobi. Our guests outlined winning strategies for uncertain market conditions and highlighted immediate actions that brands and advertisers can take to thrive in any macro-environment, including how to:
- Foster and protect loyalty when supplies are tight and cost-conscious consumers are brand switching and trading down
- Reach the right shoppers with mobile-first marketing strategies
- Break through to consumers by using an authentic voice in your messaging