Who doesn’t love to have their heartstrings pulled, or their funny bone tickled? As a marketer, it’s vital that the ad creative you produce makes your audience feel something—it’s that response that motivates your audience to act.

During this Tech-Talk Webinar, experts from QuickFrame by MNTN discussed why brand marketers should use strong emotions, such as joy, fear, or sorrow, when aiming to rouse and connect with their target audience.

Watch to learn:

  • Why certain emotions compel viewers to act more than others
  • Which emotions generate the greatest impact on campaign objectives
  • Storytelling strategies that can surface a strong emotion and directly affect ad performance


Alexandra Villa

Manager, Customer Success, QuickFrame by MNTN

Jacob Trussell

Content Marketing Manager, QuickFrame by MNTN

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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