Achieving a thoughtful connection with customers continues to be a challenge for retailers. Data limitations thwart their ability to deliver personalized, cross-channel messaging which leads to poor customer experiences.

JCPenney overcame these data challenges by creating an experience model that rewards loyal shoppers. At the crux of the 120-year-old retailer’s strategy is making a space where its more than 50 million customers can genuinely connect with the brand.

Watch this Tech-Talk Webinar with ActionIQ, to hear how JCPenney found success by:

  • Focusing on loyalty strategies that drive brand engagement
  • Prioritizing reduction in churn to create stronger long-term customer relationships
  • Reengaging with past purchasers to propel intuitive selling strategies


Roger Worak

Vice President, Customer Engagement and Insights,

Tim Mattessich

Manager, Customer Success, ActionIQ

Marissa Coslov

Vice President, Business Development, Insider Intelligence

*Speakers subject to change

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