Achieving a thoughtful connection with customers continues to be a challenge for retailers. Data limitations thwart their ability to deliver personalized, cross-channel messaging which leads to poor customer experiences.
JCPenney overcame these data challenges by creating an experience model that rewards loyal shoppers. At the crux of the 120-year-old retailer’s strategy is making a space where its more than 50 million customers can genuinely connect with the brand.
Watch this Tech-Talk Webinar with ActionIQ, to hear how JCPenney found success by:
- Focusing on loyalty strategies that drive brand engagement
- Prioritizing reduction in churn to create stronger long-term customer relationships
- Reengaging with past purchasers to propel intuitive selling strategies
Presenters
Roger Worak
Vice President, Customer Engagement and Insights,
JCPenney
Tim Mattessich
Manager, Customer Success, ActionIQ
Moderator
