B2B buyers consume an average of 13 pieces of content before making a purchase, Allego has found.

To increase conversion rates, marketers must produce effective sales collateral to help their organization’s sellers close deals faster and more efficiently.

Watch this Tech-Talk Webinar, presented by Allego, to learn how B2B marketers can:

  • Drive seller adoption by reviving white papers, how-to videos, and other old-school content formats
  • Leverage a sales enablement platform to ensure materials support the sale
  • Align with sellers to co-create collateral and get it right the first time


Jake Miller

Senior Product Marketing Manager, Allego

Wayne St. Amand

CMO, Allego

Marissa Coslov

Vice President, Business Development, Insider Intelligence

*Speakers subject to change

Watch Now