B2B buyers consume an average of 13 pieces of content before making a purchase, Allego has found.
To increase conversion rates, marketers must produce effective sales collateral to help their organization’s sellers close deals faster and more efficiently.
Watch this Tech-Talk Webinar, presented by Allego, to learn how B2B marketers can:
- Drive seller adoption by reviving white papers, how-to videos, and other old-school content formats
- Leverage a sales enablement platform to ensure materials support the sale
- Align with sellers to co-create collateral and get it right the first time