Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps, and engage with them more often.
In fact, a wider variety of mobile apps are finding audiences and new ways of making money. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods.
In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, shared new monetization opportunities for advertisers, including how to benefit from apps with quality ads and strong first-party data stores.
Watch this live discussion, made possible by InMobi, and learn how to:
- Leverage hybrid models to draw revenues from a combination of ads and other methods
- Boost targeting and attribution by partnering with publishers with first-party data
- Create a testing ground for virtual goods, like NFTs, sponsored avatars, and “crypto games”
- Plus! Kunal Nagpal, senior vice president at InMobi Exchange, joins the conversation