Shoppers are very budget-conscious ahead of the holidays. Three in 4 US and UK consumers say they have cut their spending, according to Quantum Metric’s recent “Retail Benchmarks: Adjusting for Inflation” report.
To better manage their spending, 37% of consumers admit that they’ve started to pre-plan purchases. Marketers will need to target their messaging to persuade cost-wary consumers to buy.
In this Tech-Talk Webinar, our guests from Mattel, Google Cloud, and Quantum Metric dove into the latest in consumer insights to help shape your retail strategy. They uncovered:
- Why budget-conscious consumers are turning to buy now, pay later services
- How retailers can personalize offers to help consumers manage their holiday spending
- How Mattel is evolving its customer experiences to entice customers to purchase