Shoppers are very budget-conscious ahead of the holidays. Three in 4 US and UK consumers say they have cut their spending, according to Quantum Metric’s recent “Retail Benchmarks: Adjusting for Inflation” report.

To better manage their spending, 37% of consumers admit that they’ve started to pre-plan purchases. Marketers will need to target their messaging to persuade cost-wary consumers to buy.

In this Tech-Talk Webinar, our guests from Mattel, Google Cloud, and Quantum Metric dove into the latest in consumer insights to help shape your retail strategy. They uncovered:

  • Why budget-conscious consumers are turning to buy now, pay later services
  • How retailers can personalize offers to help consumers manage their holiday spending
  • How Mattel is evolving its customer experiences to entice customers to purchase

Presenters

Alexis Hoopes

Vice President, Head of Ecommerce
and Direct to Consumer, Mattel

Amy Eschliman

Managing Director, Retail Industry Solutions,
Google Cloud

Elissa Quinby

Senior Director of Retail Insights, Quantum Metric
Moderator

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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