Today’s marketers rely on a suite of evolving technologies to power their marketing. When set up correctly, marketing technology is a strategic investment that enables organizations to effectively engage and build relationships with customers.

In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, shared findings about the state of marketing and advertising technology investments, looking specifically at how marketers are structuring and evolving their tech stacks.

Join this live discussion, made possible by Adobe, and learn:

  • The market trends influencing marketing tech purchasing behavior
  • The size and forecast growth of marketing tech spending in the US
  • What it all means for all organizational leaders—from CMOs and their teams to IT departments, agencies, and system integrators
  • Plus! Adam Justis, senior director, product marketing at Adobe Experience Cloud, joins the conversation


Dave Frankland

Principal Analyst, Insider Intelligence

Adam Justis

Senior Director, Product Marketing, Adobe Experience Cloud

Kelsey Voss

Principal Analyst, Insider Intelligence

*Speakers subject to change

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