Whether it’s cart abandonment, a life event, or website activity, incorporating triggered actions at the right time in your marketing campaigns increases conversions and brand awareness.

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So the question becomes, how can you guarantee a truly tailored customer experience with each interaction?

During this Tech-Talk Webinar, you’ll learn how to:

  • Boost purchases by identifying the right actions and events that appeal to each customer
  • Understand the cause and effect relationship between triggers and conversions
  • Respond to triggers in real time and create delayed actions based on consumer patterns


TJ Prebil

Senior Director, Product Marketing, Redpoint Global

Aref Nohrudi

Principal Solutions Consultant, Redpoint Global

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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