Retail media is the second-fastest-growing US ad format behind connected TV and a winning bet for marketers and advertisers looking to reach consumers closest to the point of purchase.
In this Meet the Analyst Webinar, Paul Verna, our principal analyst, shared insights to help retailers, marketers, and their ad tech partners get an edge in today’s surging retail media market. He also discussed our latest US digital retail media ad spending forecast.
Watch this discussion, made possible by Criteo, and learn:
- How the ad format mix will evolve in retail media
- How heavyweights like Amazon, Walmart, and Instacart, as well as new players, are innovating in the space
- Which media network features are most valued by advertisers, including traffic quality and targeting capabilities
- Plus! Michael Greene, senior vice president, global vertical strategy at Criteo, joins the conversation