Smart brands use analytics to unleash powerful insights on customer preferences, behavior, and intent.
But even smart brands are struggling to use that data to orchestrate personalized customer journeys. During this Tech-Talk Webinar, our guests from Merkle and Adobe shared how ecommerce leaders collect and unify the data needed to support effective identity-based experiences.
Join us and you will learn how to:
- Create a single view of your customers to better understand their preferences
- Lead your customers through real-time, cross-channel shopping journeys
- Chart your own road map to personalized customer interactions