Learn how to turn over-the-top (OTT) advertising into a measurable and incremental performance channel. Our guests from Bliss Point Media, a Tinuiti company, introduced how advertisers can measure their marketing activities using emerging techniques. With these tactics, advertisers no longer need to rely on expensive, one-off tests, and can generate more revenues through video advertising.

During this Tech-Talk Webinar, you will learn:

  • How always-on incrementality works to increase OTT impressions
  • Why it’s important for marketers to use this method to guide investment decisions in channels beyond streaming
  • Compelling client insights on measurement programs from ecommerce, fintech, and consumer packaged goods brands (CPG)

Presenters

Philip Rundall

Senior Manager, Econometrics, Bliss Point Media

Lauren Wolfen

Vice President, Client Strategy and Analytics,
Bliss Point Media
Moderator

Marissa Coslov

Vice President, Business Development, Insider Intelligence

*Speakers subject to change

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