Learn how to turn over-the-top (OTT) advertising into a measurable and incremental performance channel. Our guests from Bliss Point Media, a Tinuiti company, introduced how advertisers can measure their marketing activities using emerging techniques. With these tactics, advertisers no longer need to rely on expensive, one-off tests, and can generate more revenues through video advertising.
During this Tech-Talk Webinar, you will learn:
- How always-on incrementality works to increase OTT impressions
- Why it’s important for marketers to use this method to guide investment decisions in channels beyond streaming
- Compelling client insights on measurement programs from ecommerce, fintech, and consumer packaged goods brands (CPG)