Though US mcommerce sales will reach 40% of total retail sales in 2023, the days of double-digit growth are over. That means retailers and advertisers must give customers the digital experiences they demand, or risk losing them to competitors.
In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, broke down our latest US mcommerce forecast and explored the features—like click and collect, digital wallets, and product availability—that will help retail marketers grab the attention of cost-conscious consumers.
Watch this discussion, made possible by T-Mobile Advertising Solutions, and learn how to:
- Take advantage of the drivers of mcommerce growth, such as click and collect and social commerce
- Sharpen your performance marketing strategies for search engines, retail media networks, and more
- Deploy retail features like product availability, location at preferred stores, and price checking
- Plus! Mike Peralta, vice president and general manager at T-Mobile Advertising Solutions, joins the conversation