Seventy-six percent of consumers will stop doing business with a brand after just one poor experience, according to a recent Invoca finding. And as prices rise, so do consumer expectations.

In this webinar, Invoca’s Owen Ray, director, content marketing, examined the data behind what consumers expect when making high-stakes purchases. He also showed how marketers can tap into valuable first-party customer conversation data to provide a seamless buying experience that drives acquisition, loyalty, and customer lifetime value.

During this eMarketer Tech-Talk Webinar, you will learn how to:

  • Pinpoint where disconnected omnichannel data is causing bad customer experiences
  • Identify where your brand is likely falling short in meeting consumer expectations
  • Use conversation intelligence to connect online and offline interactions and improve marketing ROI


Owen Ray

Director, Content Marketing, Invoca

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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