Using machine learning and predictive analytics to get the most out of your marketing is especially important during downturns. With resources becoming more scarce, customer data more opaque, and customer behavior more erratic, every bit of budget must be allocated wisely.
In this Tech-Talk Webinar with Pecan AI, we explored how, with insight into the future, marketers can predict growth and create acquisition and retention programs with confidence.
Our guest panel of C-level marketing experts will cover how to:
- Use predictive analytics to be more vigilant and efficient in your spending
- Leverage AI to pinpoint growth, customer acquisition, and retention
- Listen to what the customer data tells you about future purchasing decisions