Despite algorithmic bias, ad fraud, and the moving target of privacy compliance, programmatic advertising is here to stay. Programmatic is efficient for advertisers and allows publishers to tap real-time demand to drive revenues.
In this Meet the Analyst Webinar, our analyst Evelyn Mitchell explored how advertisers, publishers, and ad tech players operate in the programmatic marketplace that fuels over 90% of digital display ad spending in the US.
Watch this live discussion, made possible by StackAdapt, and learn:
- How many ad dollars transact programmatically across media types
- What questions to ask when evaluating ad tech partners
- The roles of key players in the programmatic supply chain
- Plus! Michael Shang, vice president, partnerships and business solutions at StackAdapt, joins the conversation