At a time when marketers face greater financial scrutiny, marketing measurement is more complex than ever. Consumers’ attention is fragmented. There’s also ad fraud, the death of the third-party cookie, and privacy regulations to contend with.
In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, explored how marketers can evolve their measurement approach and help align their teams to contribute more meaningfully to the bottom line.
Watch this live discussion, made possible by Acxiom, and learn how to:
- Navigate the challenges arising from cookie deprecation, elusive identity solutions, ad fraud, and inconsistent metrics
- Focus marketing measurement on business outcomes to tie marketing impact to business key performance indicators
- Standardize and integrate disparate data to build customer profiles
- Plus! Tate Olinghouse, chief client officer at Acxiom, joins the conversation