While safeguarding and future-proofing the supply chain is incredibly important, doing so without a personalization strategy can create loyalty and retention problems in the long run.

During this Tech-Talk Webinar, industry experts from Adobe and Mirakl shared how enhanced personalization and communication based on consumer preferences, behaviors, values, and feedback can shape demand, secure loyalty, and drive a comprehensive supply chain strategy despite current disruptions.

Watch this webinar and learn how to:

  • Keep your consumers engaged as you address supply chain issues
  • Shape demand and target shoppers with the right on-hand inventory
  • Leverage the direct-to-consumer channel to maximize interactions that will drive revenues

Presenters

Jonathan Burdette

Director, Industry Strategy, Manufacturing, Adobe

Bruce Richards

Head of Industry Strategy, Consumer Goods, Adobe

Angela Troccoli

Senior Director, Global Product Marketing, Mirakl
Moderator

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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