In light of today’s constraints on consumer data tracking, it’s time to identify impactful marketing strategies and measure program effectiveness without needing cookies or any user-level data.
During this eMarketer Tech-Talk Webinar, our guests from Kinase and Skai™, formerly Kenshoo, explored the reasons why marketers turn to incrementality testing in order to thrive in a cookie-free world.
Watch this webinar to learn how incrementality testing:
- Differs from multitouch attribution
- Helps marketers achieve strategic business goals and key performance indicator targets
- Addresses marketers’ biggest measurement challenges
- Plus! See examples for a better understanding of how to get started