Consumers expect personalized experiences. But despite the benefits of personalization, many brands struggle to manage the complexity of an enterprise-wide program. Evolving a company’s personalization strategy requires an integrated approach and executive commitment.

In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, explored how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

Watch this live discussion, made possible by BlueConic, and learn:

  • The business benefits personalization can deliver on
  • How companies can overcome the complexity of personalization at scale
  • How to elevate your approach to personalization to optimize results
  • Plus! Sam Ngo, director, product marketing at BlueConic, joins the conversation


Dave Frankland

Principal Analyst, Insider Intelligence

Sam Ngo

Director, Product Marketing, BlueConic

Jeremy Goldman

Director, Marketing and Commerce Briefings, Insider Intelligence

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