B2B and business-to-consumer marketers know that the key to successful engagement is a strong, personalized customer journey. But what factors go into creating a journey that sees results?

Watch experts from Sercante and the Salesforce business strategy and email teams for an exclusive panel discussion on how they build best-in-class journeys. They also shared the actionable tips and tricks they teach in their customer journey workshops.

Watch this Tech-Talk Webinar and learn how to:

  • Set clear customer journey goals
  • Map out the journey with a variety of touchpoints
  • Personalize the journey based on customer data
  • Measure customer journey success


Kirsten Schlau

Director, Salesforce Marketing
Cloud Engagement Practice Lead, Sercante

Bradley Robinson

Senior Director, Global Email, Salesforce

Jenny Stone

Senior Director, Business Strategy, Salesforce

Ruth Bolster

Product Marketing Manager, Salesforce

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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