Some 72% of marketers say meeting customer expectations is more difficult than it was the prior year, according to Salesforce’s State of Marketing in 2021. To deliver on these rising customer expectations, marketers are finding new ways to create personalized experiences with rich data and insights.

Watch this Tech-Talk Webinar, as we explored what it takes to create personalized and data-driven customer experiences. Hear from marketing leaders at Salesforce and Accenture as they discussed how to infuse personalization across every touchpoint to drive revenue and build lasting relationships.

During this webinar, we’ll uncover:

  • The approach and pillars of data-driven experiences
  • Proven personalization strategies that work
  • How to activate personalization strategies with campaign triggers and more


Leigh Price

Senior Product Marketing Manager, Salesforce

Joshua Riley

Technical Architect, Accenture

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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