Consumers’ social media and shopping habits are shaping the future of social commerce. We estimate that US social commerce sales will reach $56 billion next year. But when is the optimal time to use social commerce over other selling methods?

Find out how to implement a social commerce strategy during this eMarketer Tech-Talk Webinar. Our guests from Marin Software shared opportunities and pain points faced by brands selling products directly on TikTok, Instagram, Snapchat, and other social networks.

Watch this live discussion and learn how to:

  • Curate your storefront across platforms
  • Leverage influencers and optimize campaigns
  • Test social commerce against ecommerce channels
  • Determine which social networks’ audience and commerce features are right for your brand

Presenters

Samuel Larson

Product manager at Marin Software

Elizabeth Kennedy

Principal customer engagement manager
at Marin Software
Moderator

Nancy Taffera-Santos

Senior vice president of media solutions and strategy at eMarketer

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