You don’t have to convince us. We’re sure your events are incredible experiences, designed to offer attendees an endless array of education and benefits. But how do you convince them to attend?

So many things compete for potential event attendees’ time and attention these days. You need to have the answers to these and other questions. How can you break through the noise and convince people that they need to make it a priority to register and attend your event? How can you build hype and ensure attendees don’t want to miss your event?

In this Tech-Talk Webinar, we sat down with event marketing experts from Cvent as they shared tried-and-true advice on:

  • The do’s and don’ts of event website design
  • Tips for ticketing and pricing your events
  • Perfecting your promotional mix
  • Reassuring safety for attendees as you return to in-person


Emily Dick

Director, demand generation at Cvent

Dara Burg

Senior associate, events marketing at Cvent

Nancy Taffera-Santos

Senior vice president of media solutions and strategy at eMarketer

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