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The relationship between traditional and CTV |
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Ad pricing pressures and new measurement approaches |
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The effect of macroeconomic conditions on the future of TV advertising |
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Plus! Stephanie Geno, CMO, Innovid, joins the conversation |
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Paul Verna is a principal analyst and head of the Advertising and Media Practice at Insider Intelligence. A veteran analyst, journalist, author, communicator, and media production executive, he has appeared regularly on media outlets including The New York Times, The Wall Street Journal, Bloomberg TV, and NPR. |
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Stephanie Geno is CMO, Innovid. Stephanie oversees Innovid’s global integrated marketing and communications efforts, building on her prior experience as co-founder of digital marketing automation consultancy Transparent and as an agency executive at Starcom MediaVest Group. She’s passionate about helping brands excel in today’s data-driven marketplace and utilizes her unique balance of strategic planning, partnership marketing, and technical depth to help tell the stories of some of the most recognizable brands. |
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Ross Benes is a senior analyst at Insider Intelligence. He has written for numerous advertising trade publications including Adweek, AdExchanger, and Digiday, and he's been quoted as an industry source in many publications including The Wall Street Journal, The New York Times, and The Hollywood Reporter. Ross has published three nonfiction books. |
*Speakers subject to change. |
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