US digital ad spending will climb by another 18% for CPG in 2022, according to eMarketer’s forecast. However, due in part to a lack of first-party data, consumer packaged goods (CPG) brands often struggle to accurately identify which marketing channels are driving conversion for their brand and which channels and campaigns are delivering return on ad spend.

Find out why it is more important than ever for marketers to understand how to drive ROI. During this Tech-Talk Webinar, our guests from Neustar, a TransUnion company, and Catalina broke down how CPG marketers can overcome these challenges to understand and improve marketing attribution.

Watch this webinar and learn how to:

Clearly connect online exposure to sales conversion data

Identify and understand consumer behavior trends behind walled gardens

Successfully implement marketing attribution, even if you do not have perfect first-party data

Presenters

Todd Proper Todd Proper is director, consulting services at Neustar. Todd has over 20 years of marketing analytics industry experience, consulting with clients across the retail, financial services, and CPG verticals in North America, Latin America, EMEA, and Asia-Pacific. He has served as the delivery lead for major brands from global manufacturers including Procter & Gamble, Unilever, Mars, Inc., Colgate-Palmolive, Nestlé, Bacardi, and Diageo.
 
Suzanne Schlei Suzanne Schlei is vice president, product solutions, data services, and measurement at Catalina. Suzanne brings over 15 years of strategic brand management experience from the consulting and consumer products industries. She leads multiple cross-functional US product teams responsible for developing innovative and relevant data and measurement solutions to help CPG brands and agencies drive growth and improve stakeholder value.
 

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
 
*Speakers subject to change.

Sponsored content by:

Neustar

We care about your privacy, see our privacy policy.

 

Watch Now