During this live Tech-Talk Webinar, our guests from The Washington Post and ActionIQ discussed how the news organization selected and successfully evangelized its customer data platform (CDP) to scale adoption, set teams up for long-term success, and ramp up key use cases quickly.

Watch this webinar and learn:

Practical, tactical, and strategic plans for effective implementation

How to optimize your CDP deployment and create internal champions

Early use cases and proof points resulting from The Washington Post’s successful adoption

Presenters

Jason Langsner Jason Langsner is a senior product manager on The Washington Post’s audience development and analytics team. In this capacity, he oversees WaPo 360—partnering with business stakeholders, engineering, and other partners to develop enterprise-wide data insights and reader personalization strategic initiatives. Prior to joining The Post, he served in product, digital strategy, marketing, and technology leadership positions at several startups and nonprofits.
 
Tamara Gruzbarg Tamara Gruzbarg is vice president, strategic services at ActionIQ. Tamara is an expert analytics executive who has led data initiatives across multiple industries, including digital, publishing, finance, research, consulting, and retail. As head of customer insights, she works with clients to realize the value of the insights that live in their data and the power of ActionIQ to make data-driven marketing a reality. Tamara joined ActionIQ after having been a client of the platform herself at multiple organizations.
 

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
 
*Speakers subject to change.

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