US influencer marketing spending is projected to reach $4.14 billion before the end of the year, according to our forecast. Despite the popularity of influencer-backed campaigns, many organizations find it difficult to measure performance.

During this eMarketer Tech-Talk Webinar, our guests from Traackr shared how to overcome influencer measurement challenges with smart metrics based on visibility, impact, and trust.

Watch this webinar and learn how to:

Establish sophisticated measurement parameters for influencer marketing

Analyze influencer metrics to identify strategic levers and improve your programs

Set concrete, realistic, and meaningful goals that make sense and boost performance

Plus! Ask questions and interact with your eMarketer community of marketing peers

Presenters

Holly Jackson Holly Jackson is director, global services at Traackr, where she helps some of the world’s leading beauty and consumer goods brands build data-led influencer marketing programs. Her team’s analysis of market-level data provides brands with a framework for optimizing budgets and activities in order to maximize audience attention. Prior to Traackr, Holly worked with Fortune 500 brands to develop a global content strategy and disruption plan. Throughout her career, Holly’s continued focus has been to help brands shift the way they think about connecting with consumers with a focus on authenticity and measurement.
 
Halie Soprano Halie Soprano is a senior influencer marketing consultant at Traackr, where she advises global and emerging brands on growing their influencer strategies. Halie has 10 years of experience building social media and influencer programs for coveted brands, including Beekman 1802, Under Armour, and WeddingWire.
 

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
 
*Speakers subject to change.

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