Amid shifting data privacy regulations, how can today’s marketers understand more about who their customers are?

During this eMarketer Tech-Talk Webinar, our guest from Eyeota explored how to use enriched customer data to boost retention and increase new acquisitions.

Watch this webinar and learn how to:

Create a holistic 360-degree picture of your customers

Gain benefits from profiling, personalization, and prospecting

Future-proof your marketing for the cookieless world


Kristina Prokop Kristina Prokop is co-founder and CEO of Eyeota. For nearly 20 years, Kristina has been on the forefront of digital marketing and online advertising in Europe, bringing new advertising technologies and business models to market. At Eyeota, she has pioneered quality audience data as a cornerstone of the European advertising and marketing ecosystem and drove programmatic innovation. Kristina is a global thought leader and frequent speaker at advertising and marketing events. Previously, Kristina was vice president at Adify, where she was instrumental in helping European publishers build and launch their vertical ad network businesses.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
*Speakers subject to change.

Sponsored content by:


We care about your privacy, see our privacy policy.


Watch Now