Join Disney Advertising’s Nick Winfrey, director, audience modeling and data science, and Habu’s Ted Flanagan, chief customer officer, for a discussion on the foundational changes in the advertising ecosystem. They touched on the implications of data insights on marketing, analytics, and measurement, and how companies are collaborating in new and exciting ways to power mutually beneficial data-driven marketing.

Learn how companies can safely maximize the potential of data in a privacy-focused manner. Plus, you’ll hear how Disney uses data clean rooms to deliver results for its brands and better experiences for its consumers.

During this eMarketer Tech-Talk Webinar, our guests revealed:

How to uncover telling consumer behaviors from data that many marketers miss

What a data clean room is, its value, and how Disney and others leverage it

Tips on better advertising analytics, measurements, and how to get started in data clean rooms

Presenters

Nick Winfrey Nick Winfrey is director, audience modeling and data science at Disney Advertising. In this role, Nick oversees groups responsible for data science and data strategy for advertising sales, covering Disney's portfolio of linear, streaming, digital, and social properties. His teams are responsible for creating and driving innovative solutions focused on audience segmentation, data activation, and clean room capabilities underscored by Disney's proprietary Audience Graph. Nick previously worked for the FBI and Federal Reserve and graduated from the University of San Diego.
 
Ted Flanagan Ted Flanagan is chief customer officer at Habu. Ted oversees the company's customer engagements end-to-end, starting with solution design and continuing through implementation and value delivery. Bringing over a decade of experience advising the world's leading brands on how they can better leverage data and technology, Ted leads Habu's presale solution engineering team, as well as its post-sale customer success and analytics functions. Based in New York City, Ted is always eager to brainstorm and problem solve with customers, partners, and prospects. Previously, Ted led customer success and professional services for the Salesforce Marketing Cloud's data and identity products, overseeing a portfolio of 350 customers and a team of over 50 expert consultants.
 

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
 
*Speakers subject to change.

Sponsored content by:

Habu

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