The demand for predictive analytics is high. Marketers need to become more proactive and make data-driven decisions to connect with customers and produce better business outcomes. According to International Data Corporation and Seagate’s estimates, companies today have nearly 80 million zettabytes of global data sitting at their fingertips, up from about 30 million five years ago. With so much data, how are marketers able to make accurate and precise data-driven decisions that delight customers?

Watch Neil Hoyne, chief measurement strategist at Google, and Zohar Bronfman, CEO and co-founder of Pecan, to learn how marketers can leverage data to:

Predict customer behaviors and preempt future events before they happen

Shift to proactive planning from reactive execution

Maximize customer value and engagement with AI

Optimize your marketing strategy

Presenters

Neil Hoyne Neil Hoyne is chief measurement strategist at Google. Neil has led more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400%, and generate billions in incremental revenue. Immensely proud of the degrees he’s earned from Purdue University and UCLA, Neil returned to academia in 2018 as a senior fellow at The Wharton School of the University of Pennsylvania. His first book, “Converted: The Data-Driven Way to Win Customers’ Hearts,” was published in 2022 by Penguin Random House.
 
Zohar Bronfman Zohar Bronfman is CEO and co-founder at Pecan. With PhDs in computational neuroscience and philosophy, Zohar has deep expertise in computational psychology and data science. He applied his inherent entrepreneurial spirit to co-found Pecan right out of graduate school. Zohar also holds a bachelor’s degree in economics from the Open University of Israel.
 
Danielle Gotkis Danielle Gotkis is senior vice president, global marketing at Pecan. A holistic marketer with over 15 years of work growing B2B software as a service companies across AI, fintech, and mobile, Danielle is experienced in deploying global marketing strategies that build a differentiated brand. Danielle holds an International MBA from the University of Denver and a Bachelor of Science in industrial technology from Arizona State University.
 

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
 
*Speakers subject to change.

Sponsored content by:

Pecan

We care about your privacy, see our privacy policy.

 

Watch Now