Live Date: June 1, 2022
Time: 1pm ET / 10am PT

With over 50% of today’s consumers not being addressable via the third-party cookie, per Quantcast’s estimates, shouldn’t savvy advertisers be jumping at the chance to reach more than half of the internet sooner than later?

Join Quantcast and eMarketer for a lively discussion about succeeding without third-party cookies with future-proof solutions that operate in cookieless environments today. Discover how marketers are already gaining a competitive advantage by scaling and acquiring new customers, measuring effectiveness, and driving better results.

During this eMarketer Tech-Talk Webinar, you’ll learn:

	Privacy-first ways to accurately understand and reach untapped audiences now
	How a flexible, multi-signal approach to cookieless advertising enables successful outcomes
	Why embracing cookieless opportunities today is key to remaining relevant and competitive tomorrow

Presenters

Heinz Baumann is head of product management, privacy, and identity at Quantcast. Heinz led product development of the Q for publishers, core services, and privacy prior to taking on his current role. He is well-connected in the industry and is one of the core initiators and catalysts for the Interactive Advertising Bureau’s Transparency Consent Framework and California Consumer Privacy Act initiatives. Heinz has over 30 years of experience in building professional software products and leading product and engineering teams for multi-billion dollar products. He has led global product development teams across Singapore, China, Europe, Latin America, and the US.

Michael Sandor is head of field sales, east at Quantcast. Michael is a proven sales leader and an experienced digital media executive. He has over 12 years of experience working in agency and sales roles in New York City. Today, Michael works with agencies and marketers to deliver digital advertising campaigns that drive bottom-line performance. Beyond the day-to-day, Michael focuses on building a team culture that inspires creativity and innovation.

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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