With over 50% of today’s consumers not being addressable via the third-party cookie, per Quantcast’s estimates, shouldn’t savvy advertisers be jumping at the chance to reach more than half of the internet sooner than later?

Join Quantcast, Digital New Agency, Index Exchange, Add3, and eMarketer for a lively discussion about succeeding without third-party cookies with future-proof solutions that operate in cookieless environments today. Discover how marketers are already gaining a competitive advantage by scaling and acquiring new customers, measuring effectiveness, and driving better results.

During this eMarketer Tech-Talk Webinar, you’ll learn:

Privacy-first ways to accurately understand and reach untapped audiences now

How a flexible, multi-signal approach to cookieless advertising enables successful outcomes

Why embracing cookieless opportunities today is key to remaining relevant and competitive tomorrow


Heinz Baumann Heinz Baumann is head of product, identity and privacy at Quantcast. Heinz led product development of the Q for publishers, core services, and privacy prior to taking on his current role. He is well-connected in the industry and is one of the core initiators and catalysts for the Interactive Advertising Bureau’s Transparency Consent Framework and California Consumer Privacy Act initiatives. Heinz has over 30 years of experience in building professional software products and leading product and engineering teams for multi-billion dollar products. He has led global product development teams across Singapore, China, Europe, Latin America, and the US.
Michael Sandor Michael Sandor is head of field sales, east at Quantcast. Michael is a proven sales leader and an experienced digital media executive. He has over 12 years of experience working in agency and sales roles in New York City. Today, Michael works with agencies and marketers to deliver digital advertising campaigns that drive bottom-line performance. Beyond the day-to-day, Michael focuses on building a team culture that inspires creativity and innovation.
Jonas Lidén Jonas Lidén is business director at Digital New Agency. Jonas is an advertising professional with 15+ years' experience from the media, ad tech, and measurement industries. After earning his bachelor's degree, he started with media sales for companies like Talentum Media and Microsoft, and later moved on to the ad tech/measurement industry with companies like Adform and Comscore. In 2017, Jonas started an independent data-driven agency that merged with Digital New Agency in 2020. Jonas is also engaged in various IAB task forces.
Jamie Penkethman Jamie Penkethman is director of product marketing for addressability and deals at Index Exchange, where he is responsible for developing and maintaining the marketing strategy and positioning of these solutions. Prior to joining Index Exchange, Jamie led identity product marketing at MediaMath and held roles at Publicis Media, Verve, and the mobile publisher Gameloft.
Chris Barr Chris Barr is senior programmatic account manager at Add3, a Seattle-based digital agency focused on creating and executing omnichannel marketing campaigns. Chris has over seven years of digital advertising experience, providing strategy, media planning, and execution to drive results for clients from a variety of industries, including healthcare, real estate, insurance, and ecommerce. He was one of the early testers of cookieless targeting in the Quantcast demand-side platform and has been able to leverage this to expand campaign reach and better prepare his clients for the cookieless future.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
*Speakers subject to change.

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