Amazon Attribution Reporting for Brands
See Your Consumers’ Shopping Journey From
Non-Amazon Media All the Way Through Purchase at Amazon

Live Date: May 31, 2022
Time: 11am ET / 8am PT / 4pm BST

With Amazon now accounting for nearly 40% of total retail ecommerce sales, how can you accurately measure the impact of your off-Amazon marketing on your Amazon sales?

During this eMarketer Tech-Talk Webinar, our guests from Amazon Ads and MikMak will share how brands can gain visibility into how non-Amazon marketing channels across search, social, display, brand website, and more are impacting Amazon shopping activities.

Join this webinar and learn:

How the marketing funnel has shifted and where discovery comes from

Ways to maximize effectiveness by leveraging transactional insights from active and past marketing initiatives

Case studies of brands that successfully use Amazon Attribution reporting to increase marketing performance and ROI, including those in the consumer packaged goods and beauty industries


Eric Mattes Eric Mattes is measurement products partner manager at Amazon Ads, leading partnerships for Amazon Attribution. Eric has worked at Amazon Ads for about six years, first as an account manager, developing relationships and campaigns for some of Amazon’s largest advertisers. Eric began his career writing software and then worked in various analytical and marketing roles for consumer brands at Philips and PepsiCo.
Sasha Reyes-Guerra Sasha Reyes-Guerra is director, international business development at MikMak. During her time at MikMak, Sasha has built long-lasting relationships with some of the world’s leading marketers. Sasha is available to assist with any global needs, whether it’s getting started with MikMak, forming your full-funnel ecommerce strategy, or sharing anecdotes from the Rolodex of our close partners.
Yara Daher Yara Daher is vice president, retail & partnerships at MikMak, where she currently accelerates ecommerce for brands everywhere. Yara has a background in management consulting, sales, and leadership across commercial functions. She spent six years in retail media working with the world’s leading retailers—Target, Walmart, Best Buy, B2W Asda, and Auchan, to name a few—and helped them build their programs from the ground up.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
*Speakers subject to change.

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