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How retailers can improve push rates, mobile marketing, and digital CX |
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Why measuring your app’s value by open rate and clickthrough rate may be wrong |
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How brands can improve personalized messaging and incorporate mobile data into other channels to improve personalization |
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Barry Nolan is chief strategy officer at Swrve, the leading mobile-first customer engagement platform for global enterprises. Barry has over 20 years of experience in the mobile marketing industry—and has been at the forefront of mobile since its inception. Before joining Swrve, Barry was CEO and co-founder of cloud communications platform Converser, COO of euNetworks, and has held positions such as senior vice president, marketing, for startup companies including Trintech and CEVA. |
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Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards. |
*Speakers subject to change. |
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