With the majority of customer experiences (CX) taking place on mobile channels, success is judged by metrics like open rates, clickthrough rates, and conversions. But the rules of mobile engagement are changing.

In fact, Swrve research found that roughly 96% of users don’t engage with mobile push notifications and 57% of users said they unsubscribe from brands that send "too many messages or updates.” With that in mind, how do mobile marketers and app teams engage and connect with users?

Discover the state of mobile when you watch this eMarketer Tech-Talk Webinar with Swrve’s chief strategy officer. You will learn:

	How retailers can improve push rates, mobile marketing, and digital CX
	Why measuring your app’s value by open rate and clickthrough rate may be wrong
	How brands can improve personalized messaging and incorporate mobile data into other channels to improve personalization

Presenter

Barry Nolan is chief strategy officer at Swrve, the leading mobile-first customer engagement platform for global enterprises. Barry has over 20 years of experience in the mobile marketing industry—and has been at the forefront of mobile since its inception. Before joining Swrve, Barry was CEO and co-founder of cloud communications platform Converser, COO of euNetworks, and has held positions such as senior vice president, marketing, for startup companies including Trintech and CEVA.

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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