As data deprecation continues to make headlines, marketers are left wondering if advertising as they know it will become unrecognizable.

Find out how today’s data sources are changing during this eMarketer Tech-Talk Webinar. Our guest from Neustar, Inc., a TransUnion company, walked us through the opportunities that lie ahead for data-driven marketing and analytics despite recent ad ecosystem changes.

Watch this webinar and learn how to:

Adapt and leverage new sources

Execute carefully crafted marketing strategies

Propel the future of data-driven marketing with privacy-enhancing technology

Presenter

Mike Finnerty Mike Finnerty is senior vice president, marketing solutions and global services at Neustar. Mike has over 10 years of experience in marketing measurement and optimization and leads the development and implementation of Neustar measurement and attribution solutions, helping clients measure, activate, and improve customer-centric marketing strategies.
 

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
 
*Speakers subject to change.

Sponsored content by:

Neustar

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