Marketing leaders today are quick to embrace the latest technology, while “tried and true” channels like email are often left on the back burner despite the overwhelming ROI this channel can generate.

Register today to hear from email marketing experts, as they laid out three tactical ways you can modernize your sending strategies, update your tech process, and give your email program the facelift it deserves.

During this eMarketer Tech-Talk Webinar, our guests from Validity revealed how to:

	Deliver better, more personalized email campaigns by incorporating subscriber feedback and engagement signals
	Leverage machine learning and AI in email marketing
	Measure the components that matter, and dive below the surface with advanced reporting and analytics

Presenters

Rachael Stauffer is an email strategist at Validity. Rachael is focused on delivering strategic consulting solutions for her clients that are aimed at identifying vulnerabilities and opportunities within their email program. She has worked alongside B2B and B2C clients on a variety of projects such as deliverability troubleshooting, persona development, preference center builds, IP warmup planning, and list segmentation.

Megan Farquharson is an email strategist at Validity. Megan's extensive email knowledge is backed by over eight years of industry experience. She created the email program for one of the largest furniture retail chains in the US and worked as an email manager for a digital agency before her current role at Validity. Megan has a background in many industries, has developed and executed tailored email marketing strategies for B2B and B2C companies, and uses a combined analytical and creative methodology to create action plans for data-driven results.

Moderator

	Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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