To be agile and stay ahead of the competition, brands need to act quickly on growth opportunities. During this eMarketer Tech-Talk Webinar, our guests from Similarweb shared the competitive analysis skills needed to define evolving market trends, operate in crowded markets, and respond to shifts in consumer behavior.

Watch this webinar and learn:

Market analysis best practices, including identifying audiences and mapping competitors

How to use the right data for a quick, accurate, and holistic view of your market landscape and maximize potential

Tips and tools to gain actionable insights for your go-to-market strategy


Chloe Nicholls Chloe Nicholls is product marketing manager for Similarweb’s Digital Research Intelligence solution. She loves talking to customers and learning about how they use data to make strategic business decisions. With over 10 years of experience in B2B marketing, Chloe is passionate about the intersection of online business, technology, and creating products that people love.
Nathan Platnick Nathan Platnick is senior industry manager, retail and consumer packaged goods (CPG) at Similarweb, specializing in consumer electronics and toys and games. Previously, Nathan served as a CPG and retail analyst at Gartner-L2, working as a digital strategy consultant for its fast-moving consumer goods enterprises and as a researcher producing industry content and benchmarks which have been featured in Forbes and various trade publications.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
*Speakers subject to change.

Sponsored content by:


We care about your privacy, see our privacy policy.


Watch Now