The past few years have forever altered the digital marketing landscape, raising the bar for what customers expect from online experiences while pushing companies to accelerate their digital strategies.

From new customers to efficient marketing spend with high conversion rates, the performance marketing space offers endless opportunities for marketers to tap into and experiment with new technologies and strategies to drive conversions.

Watch this webinar and learn:

	How the next wave of innovation and efficiency in performance marketing is being forged through strategic partnerships
	Where evolving tech in mobile app tracking, influencer tools, and data platforms will change digital marketing tactics and how we measure results
	What is needed for brands to retain both highly scrutinous avid online shoppers and develop new demographics

Presenters

Aruna Bhagtani is vice president, product development at CJ. Aruna has been with the company and in the performance marketing space for over a decade. In her role, she leads the global product and user experience teams that are responsible for driving CJ’s innovation roadmap and building products and technology solutions that enable clients to run their performance marketing programs more effectively.

Jason Jay Sharma is vice president, product (creator tools and extensions) at CreatorIQ. For the past 15 years, Jason has worked with startups throughout Silicon Valley, developing products that often focused on social media and driving business results from content. He has experience building out services, products, and tools to help brands, retailers, and publishers push out branded content, increase community engagement, and monetize new channels through affiliate and ecommerce.

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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